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JETT customer experience is a customer experience consultancy providing research, consulting and training to service businesses in China and Hong Kong. Established in Shanghai, JETT is a Wholly Foreign Owned Enterprise (WFOE) registered in China and is a subsidiary of JETT Asia Ltd. registered in Hong Kong. JETT’s products include customer experience consulting, mystery shopping, customer service training, teambuilding and customer engagement research. The company was founded in 2004 to provide the opportunity for employees in China's service industry to learn and gain skills to help them in their daily working lives.〔(Global Times 24 January 2011 )〕 China's strength as a manufacturer has left its service industry underdeveloped by comparison and the Beijing government is focused on growth in the standards and importance of this industry sector.〔(People's Daily Online June 22, 2009 )〕〔(China Daily March 2nd, 2011 )〕 Additionally, many individuals and graduates in China lack the practical experience and skills required for a service industry career,〔(The Wall Street Journal March 2012 )〕 and are often particularly appreciative of the opportunity to learn through training.〔(China Economic Review July 2009 )〕 ==History== JETT was founded by Justin Barrow, Ed Dean and Toby Collins. The idea for the business came in 2003 when Barrow and Dean witnessed a local Chinese waitress in a Shanghai restaurant struggling to serve a foreign customer as she did not have the skills she needed.〔Kelly, Ned. (King of the mystery diners: JETT ), that’s Shanghai, 30 November 2009]〕 Initially focused on the F&B and hospitality sectors, since 2006 the company has increasingly worked with customers from other sectors including retail, retail banking and property management.〔(NextStep Directory )〕 While the company’s customers were principally foreign companies at launch, over time the client-base has become more local with increased interest from mainland Chinese businesses.〔(Shanghai Talk October 2009 )〕〔(Shanghai Business Review Aug/Sep 2009 Page 47 )〕〔(EuroBiz October 2010 Page 26 )〕〔(China Economic Review October 2010 (in Chinese) )〕〔(That's Shanghai March 2011 )〕 JETT was originally called JETT Training, but the company rebranded in 2008 to become JETT customer experience in recognition of the wider variety of services requested by customers. In the same year the company expanded to open the Beijing office in the run-up to the 2008 Beijing Olympics. During 2010, Connie Kuo replaced Ed Dean as Managing Director. Ed Dean continues in the role of Director of Client Services focusing on client satisfaction, business development and marketing. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「JETT customer experience」の詳細全文を読む スポンサード リンク
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